How to Post a Job on LinkedIn Company Page for Free

LinkedIn stands out as a vital platform for both employers and job seekers. With over 700 million members worldwide, LinkedIn offers a vast talent pool and powerful tools to help you find the right candidate for your company. Whether you’re a small business owner or part of a larger organization, knowing how to post a job on your LinkedIn company page for free can be a game-changer. Not only does it save you from hefty recruitment costs, but it also ensures your job post reaches a wide and relevant audience.

Navigating the process of posting a job on LinkedIn may seem difficult, especially if you’re new to the platform. However, LinkedIn has made it relatively straightforward to share your job openings without spending a dime. In this guide, we’ll walk you through each step, from creating a company page to publishing your job post. By the end of this article, you’ll have a clear understanding of how to utilize LinkedIn’s free job posting features effectively, ensuring your job listing stands out and attracts the best candidates.

Why Post a Job on LinkedIn?

It’s essential to understand why LinkedIn is the go-to platform for recruitment. LinkedIn isn’t just a social network; it’s a professional network designed to connect people in the business world. Here are some reasons why LinkedIn should be your first choice for job postings:

Vast Talent Pool: With millions of active users, LinkedIn provides access to a diverse range of professionals across various industries.
Targeted Recruitment: LinkedIn allows you to target specific demographics, skills, and industries, ensuring your job post reaches the most relevant candidates.
Employer Branding: Posting jobs on your company page enhances your brand’s visibility and helps you establish your company as an industry leader.
Cost-Effective: You can post jobs for free, and there are also paid options if you want to boost your job’s visibility further.

Prerequisites: What You Need Before Posting a Job

Before you can post a job on LinkedIn, there are a few prerequisites you need to take care of:

Create a LinkedIn Company Page: To post a job, you must have an active LinkedIn company page. This serves as your brand’s identity on LinkedIn, showcasing your company’s mission, culture, and job opportunities.
Admin Access: Ensure you have admin access to your company page. Without this, you won’t be able to post jobs or manage your company’s presence on LinkedIn.
Complete Company Profile: A complete company profile with a logo, banner, and company description increases your credibility and attracts more applicants.

Step-by-Step Guide to Posting a Job on LinkedIn for Free

1. Creating or Accessing Your LinkedIn Company Page

If you don’t already have a company page, you’ll need to create one. Here’s how:

Step 1: Log in to your LinkedIn account. In the top navigation bar, click on the “Work” icon and select “Create a Company Page” from the dropdown menu.
Step 2: Choose the type of page you want to create based on your organization (e.g., small business, medium to large business, showcase page).
Step 3: Enter your company details, including the company name, website, and industry. Add a professional-looking logo and banner to complete your profile.
Step 4: Once your page is created, invite employees and connections to follow your page to build an audience.

If you already have a company page, ensure it’s fully optimized with up-to-date information and engaging content to attract potential candidates.

2. The Job Posting Section

Once your company page is ready, follow these steps to post a job:

Step 1: Go to your LinkedIn homepage and click on the “Jobs” icon at the top of the page.
Step 2: On the Jobs page, look for the “Post a free job” button. Click on it to start creating your job post.

3. Creating Your Job Post

Here’s where the real work begins. Creating a compelling job post is crucial to attracting the right candidates. Follow these guidelines:

Job Title and Company: Enter the job title and ensure it accurately reflects the role. Avoid using jargon or overly creative titles that might confuse potential applicants.
Job Location: Specify whether the job is remote or based in a particular location.
Employment Type: Choose the correct employment type (full-time, part-time, contract, etc.).
Job Description: Write a clear and concise job description. Highlight key responsibilities, required qualifications, and the benefits of working for your company. Use bullet points for easy readability.
Skills and Keywords: Include relevant skills and keywords to ensure your job post appears in the right searches. This improves the visibility of your post.
Application Method: Decide how you want applicants to apply—either through LinkedIn’s easy apply button or redirecting them to an external application site.

4. Optimizing Your Job Post for Better Visibility

Even though you’re posting for free, it’s essential to optimize your job post to reach a broader audience:

Use Keywords Strategically: Incorporate relevant keywords naturally into your job title and description. Keywords like “how to post a job on LinkedIn company page,” “LinkedIn job posting fee,” and “LinkedIn job post example” should be seamlessly integrated into the content.
Visual Elements: If possible, include images or videos that highlight your company culture or provide a glimpse into the work environment. This can make your post more engaging.
Engage Your Network: Share the job post with your LinkedIn network and encourage your employees to do the same. The more engagement your post gets, the higher it will rank in searches.

Promoting Your Job Post: Free and Paid Options

While posting a job on LinkedIn for free is an excellent way to start, you may want to consider boosting your post for greater visibility. LinkedIn offers paid options that can help you reach a larger audience.

1. Free Promotion Tips

Employee Advocacy: Encourage your employees to share the job post on their profiles.
Company Page Updates: Regularly update your company page with engaging content to keep your audience interested.
LinkedIn Groups: Share your job post in relevant LinkedIn groups where potential candidates may be active.

2. Paid Promotion Tips

Sponsored Job Posts: LinkedIn allows you to sponsor job posts, which appear at the top of search results. This can significantly increase the visibility of your job post.
LinkedIn Ads: Consider using LinkedIn’s advertising platform to create targeted ads for your job post. You can set your budget and choose your target audience based on location, industry, job title, and more.

Managing Applications and Tracking Performance

After your job post is live, managing applications and tracking the performance of your post is crucial:

Application Management: LinkedIn provides tools to help you manage applications, communicate with candidates, and even schedule interviews. Keep your response time prompt to ensure you don’t miss out on top talent.
Analytics and Insights: Use LinkedIn’s analytics tools to track the performance of your job post. Pay attention to metrics such as the number of views, applications, and demographic information about who’s viewing your post. This data can help you refine future job postings.

Conclusion

Posting a job on your LinkedIn company page for free is a strategic move that can save costs while connecting you with top talent. By following the steps outlined in this guide, you can create a compelling job post that not only attracts the right candidates but also strengthens your company’s brand on LinkedIn. Remember, the key to success on LinkedIn is engagement—so make sure to actively promote your job posts and interact with potential applicants. Happy hiring!